I received an email from the NY Times this morning, well, actually from my Dad (it’s included below). He sends me emails like this all the time. It’s one of the best networking and referral marketing strategies on the planet. No, my dad is not trying to get me to send him clients, or in his case patients (he’s a physician). He sends them to me because he loves me and he’s constantly thinking about me. And it makes me feel great. Plus I learn something in the process.
This is just how we should make those whith whom we are trying to build relationshps feel–loved and thought about.
So, do what my Dad does. Read the papers (journals, magazines, etc.) each morning and send a few relevant, timely, and helpful articles to people in your network.
When I grow up I want to be just like my Dad. Maybe you should too.
Message from sender:
I thought you might find this interesting. Love, Dad
BUSINESS / RETIREMENT | April 02, 2009
Skills to Learn to Restart Earnings
By JOHN LELAND
Finding their retirement nest eggs short, many are doing whatever it takes to start a second career.