Posts Tagged ‘business+relationships’

I thought you might find this interesting. Love, Dad

Thursday, April 2nd, 2009

I received an email from the NY Times this morning, well, actually from my Dad (it’s included below). He sends me emails like this all the time. It’s one of the best networking and referral marketing strategies on the planet. No, my dad is not trying to get me to send him clients, or in his case patients (he’s a physician). He sends them to me because he loves me and he’s constantly thinking about me. And it makes me feel great. Plus I learn something in the process.

This is just how we should make those whith whom we are trying to build relationshps feel–loved and thought about.

So, do what my Dad does. Read the papers (journals, magazines, etc.) each morning and send a few relevant, timely, and helpful articles to people in your network.

When I grow up I want to be just like my Dad. Maybe you should too.

———-

Message from sender:
I thought you might find this interesting. Love, Dad

BUSINESS / RETIREMENT | April 02, 2009
Skills to Learn to Restart Earnings
By JOHN LELAND
Finding their retirement nest eggs short, many are doing whatever it takes to start a second career.

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60-minute audio-clinic on: How to talk about what you do

Monday, December 8th, 2008

(And without ever using an elevator speech.)

It’s my personal mission to kill the elevator speech.

Why? Because no one wants to hear it and no one likes to give it. So why are you (and others) still using it?

How To Talk About What You Do is the 4th lesson in the Book Yourself Solid system and might be one of the most important.

Yes, it’s basic but doing this well is vital to the success of your business. It’s easy… yet it’s difficult.

Press play above to listen in…

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How "Not" to do Direct Outreach

Friday, October 24th, 2008

I received a well written (except for a spelling mistake but I have no use for a man who can only spell a word one way anyway) and respectful email today from a man I didn’t know and wasn’t familiar with. Here’s the email with some sections blocked out to protect the innocent:

Dear Michael,

I would like to kindly request a testimonial from your good self for one of my products that I shall be launching very soon. I would sincerely appreciate if you could provide a line or two along with your photo, your website link and a one line bio.

The product is a subscription/newsletter that is focused on personal and business development in this new era of globalisation. It will be marketed under Name of Company with this website: www.mywebsite.com.

I will greatly be honoured if you could consider providing me with a testimonial as mentioned above and send it to myname@mydomain.com.

I shall look forward to your reply with great anticipation.

Thank you.

Yours sincerely,

Peter (named changed)

What’s wrong with this type of Direct Outreach? What did Peter do wrong? What should have Peter have done to achieve his goal? I’ve been talking about this for so long I’m asking you because I want to see if anyone is actually listening :)

Much love to you this fine day. Keep on getting booked solid!

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Posted in Small Business Marketing Advice | 13 Comments »