The proof is in the pudding. See article from today’s NY Times, “With Kindle, the Best Sellers Don’t Need to Sell” by Motoko Rich. The author begins the article with a riddle: How do you make your book a best seller on the Kindle? Answer: Give copies away. But many of the big publishers still find the strategy untenable because they aren’t changing with the times and adapting to new technology and today’s market.
Why is is that those with the most security (influence, power, money, etc) seem to be the least likely to change with the times? Of course, yes, I know “They’re afraid to risk what they have,” but to me, it seems counter intuitive. Maybe it’s the way I interpret the world but the more security I feel the more risks I’m willing to take and the more adaptive I’m likely to be.