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See Michael Port on CNBC's The Big Idea with Donny Deutsch Tue, July 1, 10pm ETPosted by: Michael Port
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I'll be on CNBC's The Big Idea with Donny Deutsch on Tue., July 1 at 10pm Eastern. The show topic is The Art of Sales. It's a good one. Watch to the end to see what your "naughty bits" have to do with selling. It's pretty funny.
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All live events 60% off for the next 24 hours (only $27.72/hour)Posted by: Michael Port
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Wanted to let you know that I'm holding a 24-hour only FireSale for the Book Yourself Solid and Beyond Booked Solid live events coming up in Philly, Miami, LA, Dallas, and Vancouver, BC.
What's a FireSale? In this case, I'm offering crazy 60% OFF discounts on all events. That's right. Everyone gets alumni pricing at more than half off. Regular rate is $1199 but for the next 24-hours all seats cost only $499. That's only $249.50 per 9-hour day for a 2-day workshop with little 'ol me. Jeez, that's actually $27.72 per hour. Now, that's what my mother would call a bargain!
Choose your event (Philly, Miami, LA, Dallas, and Vancouver, BC).
(Select "Alumni" when you enroll. That will give you the 60% off discount.)
Have questions? Call me at 215-348-2453. You'll get me--not an assistant.
Why am I doing this? Because I know that money is tight in the service industries. So, I've set aside the next 24-hours for you to pay next to nothing to spend 2-days with me learning the complete Book Yourself Solid and/or Beyond Booked Solid systems. Check it out: you can even come to both Book Yourself Solid and Beyond Booked Solid for less than the regular price of one seminar!
Sign up. (Remember to select "Alumni" when you enroll so you get the 60% off discount.)
Not sure if you'll be able to make it but want to sign up? No problem.
Sign up today and get the big discount. You can get a FULL REFUND up to 7 days before the seminar starts. This way you can lock in your special discounted rate today with no risk at all.
If you have questions just call me today at 215-348-2453. That's my direct line.
If you HAVEN'T registered yet, you don't want to let this opportunity pass you by.
This is a 24-HOUR-ONLY sale.
I can't wait to see you at one of these inspiring, meaningful and truly connected workshops. It is my honor and privilege to serve you.
We can do more together than we can alone.
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Michael Port, Rich Sloan and Howard Behar (former Pres. of Starbucks) hash out what it takes to get Beyond Booked SolidPosted by: Michael Port
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Truly remarkable...
Today's call with Rich Sloan, co-founder of Startupnation.com and Howard Behar, former President of Starbucks, was an incredible experience. In fact, it was the most fun I've had on a tele-seminar in years. What a great opportunity to hear three business experts talk about how to build a bigger, better business that pays you more while you work less.
If you missed the call you can download the recording.
Note: this link will lead to a blank page and open a pop-up box for you to click save and download the mp3 to your computer.
ALSO... reserve your seat to hear me talk with other business experts such as...
- Keith Ferrazzi, author of Never Eat Alone
- Dr. Ivan Misner, founder of BNI
- Dan Roam, author of The Back of the Napkin
- Stephanie Diamond, former Marketing Director for AOL
- ...and many more!
Go to http://www.michaelportbooktour.com to reserve your seat.
ALSO... GRAB THE BONUSES: Free audio version of my first bestselling book Book Yourself Solid, and a chance to WIN a seat in one of my live workshops (worth $1200)
I am giving away FIVE seats to my workshops just for purchasing five or more copies of Beyond Booked Solid.
It's an opportunity to work with me personally in a small group on how to market yourself and get beyond booked solid.
Read more about the workshops.
So, here's the scoop on the bonuses...
BUY 5 COPIES OF BEYOND BOOKED SOLID AND RECEIVE:
- a copy of the audio book of my 1st bestselling book, Book Yourself Solid
- ONE chance to win a seat in one of my live workshops ($1200 value)
BUY 10 COPIES OF BEYOND BOOKED SOLID AND RECEIVE:
- a copy of the audio book of my 1st bestselling book, Book Yourself Solid
- THREE chances to win a seat in one of my live workshops ($1200 value)
BUY 15 COPIES OF BEYOND BOOKED SOLID AND RECEIVE:
- a copy of the audio book of my 1st bestselling book, Book Yourself Solid
- FIVE chances to win a seat in one of my live workshops ($1200 value)
Get the idea? The more book copies you buy, the more chances you have to win!
Not only that, but you have an opportunity to be relevant and resourceful to other business owners by gifting them a copy of Beyond Booked Solid. What a great feeling to know that you can help another entrepreneur fulfill their dream by showing them how to go beyond booked solid.
Read about the workshops and then go ahead and purchase 5 or more copies of the book:
HERE'S HOW TO CLAIM YOUR BONUS AND ENTER TO WIN A WORKSHOP SEAT
- Go to Amazon.com and purchase 5 or more copies of the book no later than 5pm Eastern Time on Tuesday, 4/29 (tomorrow)
- Send a copy of that receipt to Elizabeth at bonus@authorteleseminars.com. Be sure to include your mailing address, so we can send you a copy of the BYS audio book right away.
- Check out the lineup of workshops coming to cities near you, so that you know which workshop you want if you win:
Last but certainly not least, be sure to take a minute to visit Rich and Howard's community to take advantage of the valuable information and resources they offer:
Find Rich here and become a member of StartupNation.
Learn more about Howard Behar and his book, It's Not About the Coffee.
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Book Yourself Solid & Beyond Booked Solid WorkshopsPosted by: Michael Port
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Book Yourself Solid and Beyond Booked Solid workshops in Philadelphia, Miami, LA, Dallas, and Vancouver. (Workshop rates are super low and special alumni rates apply.)
I've decided that 2008 is the year for making things easier, more affordable, more productive and more profitable.
If you're interested in coming to a Book Yourself Solid or Beyond Booked Solid 2-day live workshop with me book it NOW. Space is extremely limited in each workshop and I guarantee they will all fill quickly. The workshops I do sell out with one or two emails. Again, no hype. Just the facts, jack. You can book now and if you need to change your plans you can get a refund or switch to a different workshop (see refund policy when registering).
Check it out: http://www.regonline.com/MichaelPortEvents
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Tele-Seminar Recording with Seth Godin, Michael Port & David Meerman ScottPosted by: Michael Port
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Here is the recording for a tele-seminar hosted by Elizabeth Marshall with David Meerman Scott and I interviewing Seth Godin about his new book, Meatball Sundae.
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Web designers... who's the best?Posted by: Michael Port
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It's a question that I get weekly, if not daily.
I think my web designers and programmers are "the best." If you want them you can have them too. Just email them and say, "Michael Port said you were "the best."
They're in Romania. I started outsourcing my design and programming work years ago after I got fed up with paying outrages fees for substandard service in New York City to designers that acted like I was lucky they took my business (Don't mean to offend, just my experience). And, yes, their English is perfect.
I get service that would make the Ritz Carlton staff take notice. I speak to them on skype (for free) at a moments notice. I get great rates. And, most importantly, as you can see from the design of my blog, I get top-notch web design and programming talent.
Bottom line: they make me feel important. I like that. I bet you do too.
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Why Did we Change the Homepage?Posted by: Michael Port
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Someone recently wrote to Michael asking why we changed the homepage. Originally, Michael's homepage was a long sales letter (one of the pages on the site printed out to be 15 pages). The person asked what caused the change to today's state, which is subject focused organization. Here's the message that was sent:
"[We] noticed that you've recently changed the format of the Book
Yourself Solid sales page from being a long sales letter format to something
rather shorter and broken out into specific pages that people can click
through to from a menu on the top of the page.We're wondering what the reasoning was behind this. I believe I speak for
both of us when I say that we're really not fond of the typical long sales
letter format, and that we like the looks of this much, much better.
Knowing that you are on top of all the latest sales and marketing research,
I'm really curious about the change and would love to hear what's behind it."
Here's the answer...
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Search Marketing Challenge: Still on page one in my office, not in Michael’s.Posted by: Michael Port
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Harsh words. Or as we used to say when we were kids, "Thems fightin' words."
They're not my words. But the words of SinekPartners CEO (and a friend of mine) Simon Sinek.
Why would he say such a thing, in BRANDWEEK, of all places.
Because he's got something to say about integrity and he's not affraid to say it.
Well done Simon. Read the article.
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Search Marketing Challenge: Page One Rankings in Google!Posted by: Michael Port
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Michael and I popped open the champagne to celebrate! The smarter marketing tools page hit page one for one our top keywords!
OK, really we didn’t open any champagne, because we always meet at 6 am! That’s a bit early for that kind of celebrating. But, we did share our excitement and kick around e-mails with a lot of exclamation marks!
This is the way it works. When you select great keywords and properly optimize your pages, you will reach page one. The exciting thing is that we’ve only just begun optimization. There’s still much more in the works.
Now that we reached the top of Google, it’s time to talk about expectations:
Typically when you go live with your optimization changes, you’ll get the best rankings at the beginning. Just because we reach the top, doesn’t mean we’ll stay at the top from the beginning. And that’s exactly what happened… more about that in my next post.
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Search Marketing Challenge: Page Copy Optimization, Page LengthPosted by: Michael Port
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It’s been a while since I posted, that’s because we’ve been so busy. We’re now optimizing the page copy and getting new pages out on the Book Yourself Solid site. You’ll notice the new home page went live! It looks great, drives customers to various sections of the site and highlights the different services and resources that Book Yourself Solid has to offer.
There’s a lot to optimizing page copy, it’s the longest step in optimizing a website, so in the next few posts I’m going to focus on one tip for optimizing your page copy. This post is on page length.
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Search Marketing Challenge: Baseline Reporting (2 of 2)Posted by: Michael Port
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Here’s the second of a two-part post on reporting. I gave you a nice break since my last reporting post. Now it’s time to talk about finding your rankings. This is what many people want to truly know – where does my site rank in Google?
It’s simple to find your rankings: Just go to Google (or your search engine of choice), do a search, find your website and count how many positions down that you appear. If you’re on page five, your site will rank somewhere between positions 41 and 50, because each search results page on Google has 10 listings.
What happens if you can’t find your site? Well, you may not be listed. But don’t despair - just relish in the thought of the mountains of opportunities you have in your future!
Here’s a shortcut to finding out if you’re in the top 100 listings for a given term:
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Search Marketing Challenge: Baseline Reporting (1 of 2)Posted by: Michael Port
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Now it’s time to talk about reporting. Most people’s eyes glaze over at the mere thought of reporting… but I’m going to do my best to keep you interested. Plus, I broke it into two parts – so you get to feel the reporting love twice!
When we began, I asked Michael in what will make you feel our search engine marketing services have been a success, his response:
“When I have secured a top 5 ranking for at least 5 of my primary keyword phrases.”
Easy enough… Except, those primary phrases are extremely competitive. So I have my work cut out for me. That success won’t happen over night. In the meantime, I have to find other ways to make Michael happy… just kidding. The truth is that he can still glean high volumes of traffic from search engines, even without reaching this goal. In fact, most search marketing experts do not rate their success criteria on rankings alone and that’s going to be our approach – though, don’t get me wrong, we’re still going after that initial goal.
To show that we’re making progress, we can look at several measurements, such as:
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Search Marketing Challenge: Page Writing StrategyPosted by: Michael Port
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We're still in motion with optimizing BookYourselfSolid.com. This week, Michael has been wrapping up the final page design with his web designer. I've been in the loop providing feedback to them both, and I must say that the new homepage is awesome! You'll be in for a treat when it goes live. I'll check with Michael to see if we can give a sneak-peek via the blog. By the way, I'm impressed with Michael's designer -- he's one to check out if you're thinking about a new website.
Meanwhile, we have a good idea of the sections and headlines that will be on the page, so Michael can now begin copy writing, even though the final page design is still in the works. We caught up for a very quick chat about a page writing strategy. I e-mailed him a list of keywords to incorporate and he is now ready to start incorporating them into the new copy. The new home page is going to have less content, highlight the Book Yourself Solid System and guide you straight to a few of the most valuable resources that Michael has available on the site - and, of course, they'll be optimized for high rankings.
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Search Engine Marketing Challenge: Usability AuditPosted by: Michael Port
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When I met with Michael to deliver results of the website inspection, I also delivered the results of the usability audit. The usability audit is when I take a look at your website to determine how usable it is and look for how it can be improved. Delivering these results can be difficult, particularly when it comes right after the client has just spent a lot of time on a completely new website – which is the case with Michael.
First, I get into the mind of someone that would be looking for what the client has to offer. For Michael I said, “What type of person would be typing his keywords – business coaching, marketing coach, get clients, lead generation, etc.?” As I thought about this person, I wrote down the following:
- I’m in research mode.
- I’m looking for meat.
- I have a problem that needs to be solved – the problem is that my business isn’t performing as well as I think it should be.
- Likely I’m stressed, because no matter what I do, it isn’t enough.
- I don’t likely have funds to invest; therefore I’m not looking to spend my money.
- In essence, I’m looking for free advice.
Then I think about how a site could make me happy. As I thought about it, I decided that a site would need to offer:
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Search Engine Marketing Challenge: Results of the Website InspectionPosted by: Michael Port
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Michael and I met earlier this week to review the results of the website inspection. This is where I “opened the hood” and checked out the coding to see what may cause issues for search engines reading his website. I was also looking for additional things that could be done to make it easier for robots to read his website, understand what it’s about and find each page.
The good news is that it’s in very good shape. Michael was fortunate to have partnered with a website designer that codes in a way that is pretty search engine friendly. There are no major roadblocks, and I found a few opportunities to make the site more search engine friendly. The good news is that they are easy fixes.
Here are the highlights of what I found that will be fixed with Michael’s website:
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